Tuesday, July 19, 2011
and the E-Reader killed Borders.
Borders announced recently, that despite all efforts to return to profitability or to sell the store to a company that would keep it operational; it is now having to sell the company to a liquidation company. Borders will shut the doors on its remaining 399 stores and let go its 10,700 e-employees.
Many blame this on Border's lack of a popular e-book system. Such as Amazon's Kindle, or Barnes & Noble's NookBook. While Borders did promote the Kobo, it turns out it only owned an 11% share in the company, and that Kobo, is not solely reliant on Borders to provide it with content. PC Mag reports that even though Borders is going under, Kobo is likely to keep on keeping on.
I find the whole thing kind of sad. Even though I own an e-reader, (a Kindle) most of the time I prefer real, hard copies of books. I have hundreds of books in my home and tend to reserve e-books for textbooks or newspapers or books I normally wouldn't purchase, but would read on an airplane.
I was a bigger fan of Borders than I was Barnes & Noble, and Borders always had good coupons & clearance books. I will be sad to see them go. But glad that Barnes & Noble is still holding its own, and that bookstores on the whole have not gone under completely.